Millionaire says UK is 'horrible, dangerous and expensive' and flees for Dubai

An Italian millionaire who planned to move to London and invest in the UK says he left after just a few weeks because of the 'horrible' and 'unbelievable' state of the country, which he has branded 'dangerous' and 'expensive'. Eduardo Biasi came to the UK from his native Milan planning to stay for six months and then move here permanently - but says he will now 'never invest a penny' in the country he once admired.

Eddy, 26, who worked his way up from delivering pizzas for £5 an hour, flew to the UK expecting big opportunities and top-tier business connections. Instead, he claims to have been met with phone thieves on bikes, chaos in the streets and a constant fear of being mugged.

He said was left shocked by “the state of Britain” – a country he had once “admired”. Eddy, who boasts 316,000 Instagram followers as @eddy.beef, said: “London was horrible – the crime rate was not just scary, it was unbelievable. I was aiming to stay for six months because I wanted to move to the UK permanently.

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“At first, I was loving it. London has great places to shoot content, and I had good contacts with brokers who could help me expand my company. The Italian food was great too – I’m from Milan, so that was a big plus – but when I saw a £60 bill for a simple plate of pasta, I nearly spat my drink out. Absolutely crazy. I guess it’s what happens when you mix London prices with Brexit – everything’s skyrocketed.

“But it’s so dangerous to live here. I couldn’t go outside without worrying if someone would rob or attack me. I constantly spotted thieves on bikes stealing people’s phones. Even if you don’t wear expensive watches or drive a nice car like me, you don’t feel safe walking around the street.

“The UK is crime-riddled. I think it's a problem around the whole of Europe, but London especially is shocking.”

Eddy says the problem runs deeper than street crime. He said: “It’s not just about theft. Since Labour came into power, the whole country feels cautious and closed off. I despise Labour’s policies – they’re not driving growth, they’re pushing away entrepreneurs.

“When you try to build something in the UK, people focus on stability instead of ambition. It’s like you have to justify every move before you make it. Dubai, on the other hand, is the total opposite – everything moves fast. There’s a sense of optimism and opportunity.

“The infrastructure and tax system are designed to help you scale, not hold you back. Here, people think big. In Britain, people think it's safe.”

Before finding fame, Eddy used to earn a few quid an hour dropping off takeaways to hungry customers in his hometown of San Siro, Milan. Determined to change his life, he began posting videos of himself interviewing people with luxury cars and glamorous lifestyles to learn how they’d made their fortunes. And how he could replicate it.

After gaining over a million followers across social media, Eddy launched Beef Profit – a digital investment platform – and decided to move to the UK to build his business last year. He left after just two months.

Shaken by the experience, the business owner, who had aimed to feed Britain’s economy, swiftly booked himself a flight to luxurious Dubai instead. Since moving to the tax haven, Beef Profit now has more than 2,000 clients with Eddy offering tools, education and one-to-one guidance to help beginners grow their money without huge start-up costs.

He said: “I know what it’s like to start from nothing. The job was tough because I was the only pizza delivery person in my whole town. The pay was six euros an hour, and I always gave my best effort.

“But I wanted to break the pattern of having an average job, salary and life. So I asked myself, what can I do now? Every pizza I delivered, every tip I earned, it all taught me to never give up and to find opportunities in unexpected places – just not in the UK.”

Now living in Dubai, Eddy rents a four-bedroom penthouse on the 59th floor of the FIVE – one of the city’s most iconic towers – as well as a two-bed apartment in Business Bay measuring around 180 square metres. He said: “Life here is dynamic. I go out for dinner, play tennis, hit the gym – but there’s always something happening. Events, networking, parties – you never feel stuck in a routine. Every day feels different, and that’s what I love most.”

Back home, his sudden rise to fame took his loved ones by surprise. He said: “At first, they couldn’t believe it. I think no one expects to suddenly see someone they know everywhere online.

“But over time, they became more supportive. They’ve seen how much work goes into building an online brand. Now they’re proud of me – they even help with ideas and give feedback on my content. I left London scared of being robbed – now I wake up every day in Dubai feeling unstoppable. That’s the real reward for taking risks.”